What is commercial intelligence?
Commercial intelligence connects information about companies and markets to the commercial decisions a business needs to make: which accounts deserve attention, what may matter and what to investigate next.
How is COR different from ordinary news monitoring?
News monitoring answers what happened. COR adds the possible relationship to your offering and the timing of a useful next step. The commercial interpretation remains separate from the source fact.
How does it relate to sales intelligence?
Sales intelligence can include company data, contacts and prospect lists. COR focuses on developments and their context: why this company might be relevant at this moment.
Where your CRM fits
Your CRM records relationships and activity. COR helps you identify developments that may give you a reason to reopen or begin a conversation.